SIUE
: Graduate
SPC 550 Public Relations Theory
SPC 543 Special Topics in Organizational Communication
SPC 509 Special Topics: Environmental Advocates
SPC 500b Research Methodologies in Speech Communication
SPC 500 Seminar in Communication Theory
Affiliated
faculty, Environmental Sciences Program
Undergraduate
SPC 103 Interpersonal Communication
SPC 105 Public Speaking
SPC 200 Professional and Technical Presentation Skills
SPC 210 Interracial Communication
SPC 213 Introduction to Public Relations
SPC 313 Applied Public Relations
SPC 331 Gender and Communication
SPC 413 Case Studies in Public Relations
SPC 414 Public Relations Campaigns, Planning
SPC 415 Public Relations Campaigns, Implementation
SPC 419 Special Topics in Speech Communication:
Environmental Communication
SPC 491 Internship in Speech Communication
Outside department: GBA 300, team member, 3 years
IS 336, Global issues
CMSU: Graduate
Case Studies
Campaigns
Undergraduate
Introduction to Public Relations
Women in the Media
Introduction to Mass Communication
Advertising
Publicity
Feature Writing
Broadcast Production
_____________________________Teaching
excellence sample indicators
2002- Awarded Excellence
in Undergraduate Education grant to create the Environmental Collaboration
Initiative.
After receiving funding
in July, conducted assessment research to ascertain which faculty members
were currently teaching courses or had research interests pertaining to environmental
issues. Compiled master lists for participation, developed planning and programming
protocols, executed arrangements and convened a Fall conference – November
15, 2002. Some attendees discovered they had been working on different parts
of NSF grants and were not even aware of that fact. Research and interest
groups formed.
Planned and convened a
Spring program (2003) in conjunction with Earth Day, featuring
faculty members’ research/creative activity related to environmentalism:
Ellen Nore, Down
to Earth: Nature’s Role in American History
Elaine Abusharbain, Demonstrating sustainable landscaping practices
Morris Taylor, North St. Louis Air Quality and Environmental Justice
Allison Funk, Reading nature poems from her book, The Knot Garden
Mark Hildebrandt, Case study: A global warming dilemma
_______________________________________________________________________________________________
Community outreach –
helping the disenfranchised
Fall 2003
Students in SPC 413 Case Studies in Public Relations collected over 1,500
items of food and blankets that were delivered to families in the South Bronx
via a Students United campaign (a joint campaign involving SIUE and University
of Missouri-Columbia students).
Spring 2004
Students in SPC 414/415 developed a campaign strategy to expand the reach
of Students United. Students devised a means by which campuses across the
United States can form Students United chapters incorporating a Fall food
and blanket drive in local communities. A Students United chapter was formed
at SIUE.
Fall 2004
Students in SPC 413 Case Studies in Public Relations exceeded collection goals
for the food and blanket drive. Donations were sent to Alton Salvation Army
for distribution purposes.
Research in progress:
Drafting a case study for scholarly distribution, documenting student initiatives
and outreach in regard to Students United.
_________________________________Sample, teaching highlights 2002
In the Speech Communication
Department at SIUE, we go through an annual review process. Part of that process
includes reflections on our teaching experiences in our teaching portfolio
packets. The following is an example from my teaching packet/experiences in
2002.
In the Gender and
Communication class, I got my students involved in a project that involved
collaboration with a student from my SPC 103 Interpersonal Communication
class, the art department and Women’s Studies. Because this was the
first time Women’s Studies had decided to “claim” March
as Women’s History Month, as a member of the Women’s Studies
faculty, I developed a project students in my WMST/SPC Gender class could
work on to help promote, visually, Women’s History Month while at
the same time highlighting my students’ work. Each student created
a poster promoting the achievement of a woman in history; this poster became
part of a visual collective – Herstory – that was displayed
during the month of March in the Goshen Lounge. (sample: Harriet Tubman
in addenda)* I worked with a freshman student in my SPC 103 class that semester
– Jeremy Rabus – who created the overall graphic theme and visual
effect so that there would be artistic consistency in the collective. The
project was highly successful and we received many positive comments about
the students’ work.
In SPC 414 Campaigns,
students developed comprehensive proposals and executed work for National
Children’s Cancer Society (The Hair Affair, a fundraiser that raised
more than $2,000 during Springfest); a partnership campaign for Laclede
Gas and Dollar Help (a promotional event at the opening day of Cardinals
baseball designed to help underprivileged pay utility bills); and Watershed
Nature Center (an Earth Day All Species Parade). For some reason, students
were particularly challenged in this course. The work is always hard, but
students ran into more problems than past students have in regard to meeting
deadlines, creating appropriate copy and collaterals and making arrangements
for their special events. The class atmosphere was more tense than most
other times I have taught this course. The outcomes were positive, but the
road there was rather bumpy.
In SPC 419 Special
Topics, Environmental Communication, students researched and made presentations
on a variety of environmental topics at the Second Annual Environmental
Communication Conference held on campus in July. This is the capstone experience
I created when I conceived the course last year. The event was successful;
student presentations were informative and the audience reported positive
feedback in regard to what they had learned as well as depth of the information
the students presented.
Competitive:
publication/papers; presentations at national meetings
Perkins,
L. (2005 submitted). Never ending coupling: Why chaos theory is the prescription
for healthy grounding of public relations praxis and practice. Submitted to
the National Communication Association annual meeting in November in Boston,
MA.
Perkins, L. (2003, March).
The keys to environmental sustainability: education, communication, minimization.
Keynote Speaker, 18th Annual Conference on Environmental Education and Litter
Control, Charleston, WV.
Perkins, L. (2003, July).
Paradise Found: How the indigenous Maori population grounds New Zealand’s
green ethic. Competitive paper. Paper presented at the meeting of the Council
on Communication and Education, Silver Falls, Oregon.
Perkins, L. and Blankson,
I. (2003, November). Reaching out to sell out: Pharm phantasies and Shell
games in global environmental practice. Competitive paper. Paper presented
at the National Communication Association meeting, Miami, Florida.
Perkins, L. (2002, November).
Future directions in environmental communication education/Environmental communication
in action: Pedagogy, Praxis and Possibility. Competitive paper. Paper presented
at the National Communication Association meeting, Environmental Communication
Commission, New Orleans, LA.
Perkins, L. (2001, August).
Talking the walk: An experiential environmental communication course. Paper
presented at the annual meeting of the North American Alliance for Green Education,
Craftsbury Common, VT.
Perkins, L. (2000, November).
The battle in Seattle: Activist public relations strategies hit the global
stage. Paper presented in themed panel, Engagement parties: Models of public
relations in the new century, at the National Communication Association meeting,
Public Relations Division, Seattle, WA.
Perkins, L. (1996, November).
President’s Panel/Invited Panelist. Commission on Public Relations Education.
Leading educators invited to discuss public relations education, accreditation,
credentialing issues in the 21st Century. Annual meeting of the Speech Communication
Association, Public Relation Division, San Diego, CA.
Perkins, L. (1996, November). Ozone for the Internet: Environmentalist strategies
on the information superhighway. Competitive panel. Paper presented at the
annual meeting of the Speech Communication Association, Public Relations Division,
San Diego, CA.
Perkins, L. (1995, November). Public relations as social activism: Protein
supplement project in Mexico. Competitive panel. Paper presented at the annual
meeting of the Speech Communication Association, Public Relations Division,
San Antonio, TX.
(former name) Cottone, L. P. (1993). The perturbing worldview of chaos: Implications
for public relations, Public Relations Review 19(2), 167-176.
Cottone, L. P., & Cottone, R. R. (1992). Women with disabilities: On the
paradox of empowerment and the need for a trans-systemic and feminist perspective.
Journal of Applied Rehabilitation Counseling, 23(4), 20-25.
Wakefield, D. G., & Cottone, L. P. (1992). Public relations executives'
perceptions of disciplinary emphases important to public relations practice
for the 1990s. Public Relations Review, 18(1), 67-78.
Cottone, L. P. (1990, November). Public relations education in the coming
decade. Competitive paper. Paper presented at the meeting of the Speech Communication
Association, Commission on Public Relations, Chicago, IL.
Cottone, L. P.(1989, November). Methods of teaching case studies and campaigns
in public relations education. Paper presented at the meeting of the Speech
Communication Association, Commission on Public Relations, San Francisco,
CA.
Wakefield, D. G., & Cottone, L. P. (1987). Knowledge and skills required
by public relations employers. Public Relations Review, 13(3), 24-32.
Cottone, R. R., & Cottone, L. P. (1986). A systemic analysis of vocational
evaluation in the state-federal rehabilitation system. Vocational Evaluation
and Work Adjustment Bulletin, 19, 47-54.
Wakefield, D. G., &
Cottone, L. P. (1986). Education for the 80s and beyond. Public Relations
Review, 12(2), 37-46.
Cottone, L., Wakefield, G., Cottone, R. R., & North, W. (1985). Public
relations roles and functions by organization. Public Relations Review, 11(4),
29-37.
Cottone, L. P., Wakefield, D. G., & Troester, R. (1985). State of the
art of international public relations education (Research in brief). Public
Relations Review, 11(4), 51.
Cottone, L. P., & Wakefield, D. G. (1984, August). The changing role of
public relations education. Competitive papers section. Paper presented at
the meeting of the Association for Education in Journalism and Mass Communication,
Gainesville, FL.
Competitive: publication/papers; presentations at regional meetings
Perkins, L. (2003, April). Multitasking at the crossroads of the basic course:
“Pods in the crossroads.” Competitive panel. Paper presented at
the meeting of the Central States Association, St. Louis, MO.
Perkins, L. (1999, February
26). Multicultural Public Relations. Paper presented at the Public Relations
Society of America regional meeting, St. Louis.
Perkins, L. (1995, April). Rebellion and the re:definition of community relations.
Competitive panel. Paper presented at the meeting of the Eastern Communication
Association, Applied Communication Section, Pittsburgh, PA.
Papers/presentations at SIUE
Perkins, L. and Wrobbel, E.D. (2005 submitted abstract). Performative enactment
of 2004 presidential candidate rhetoric: Deconstruction of masculine/feminine
artifacts, texts and gestures. College of Arts and Sciences Colloquium on
Masculinity, SIUE.
Perkins, L. (2004, April)
Environmental justice panel presentation as part of Sociology Week, SIUE.
Perkins, L. (2004, April).
Pre-emptive strikes: Outing the “war of necessity.” Paper presented
at the College of Arts and Sciences Colloquium on Empire, SIUE.
Perkins, L. and Blankson,
I. (2003, March) Global environmental practice and the natural limits of public
trust. Paper presented at the College of Arts and Sciences Colloquim, SIUE.
Perkins, L. (2002, March).
Leadership roles: Women in the academy. Presentation as part of the panel,
Equity for Women, Women’s History Month, Goshen Lounge, SIUE.
Perkins, L. (2002, November).
The $200 million public relations campaign and the Iraq question. Public forum,
SIUE.
Perkins, L. (2001, October).
Environmental education. Paper presented at the Department of Speech Communication
Colloquium, Alumni Hall 3402, SIUE.
Contributions
to scholarly books
1991: Completion of 11 scholarly abstracts pertaining to research and practice
of public relations included in the second edition of the Body
of Knowledge, a comprehensive reference book published by the
Public Relations Society of America.
1989: Completion of seven scholarly abstracts for inclusion in the first edition
of the Body of Knowledge.
List of citations
in scholarly journals
Murphy, Priscilla (1996).
Chaos theory as a model for managing issues and crises. Competitive paper
presented at the meeting of the International Communication Association, Chicago.
Murphy cited the following article:
Cottone, L. P. (1993).
The perturbing worldview of chaos: Implications for public relations, Public
Relations Review 19(2), 167-176.
Pasadeos, Y., & Renfro, B. (1992). A bibliographic analysis of public
relations research. Journal of public relations research, 4(3), 167-187.
Cited as one of the most published public relations authors in
a 15-year citation study of published scholarly research in public relations:
White, H. A., Oukrop,
C. E., & Nelson, R. A. (1992). Literature of public relations: Curriculum
for a unique career. Journalism Educator, 46(4), 38-43.
White et al cited twice the following article:
Wakefield, D. G., &
Cottone, L. P. (1987). Knowledge and skills required by public relations employers.
Public Relations Review, 13(3) 24-32.
Creedon, P. (1991). Public relations and "women's work": Toward
a feminist analysis of public relations roles. In Grunig, J. & Grunig,
L. (eds) Public Relations Research Annual, 3.
Creedon cited two works in her article:
Cottone, L. , Wakefield,
G., Cottone, R. R., & North, W. (1985). Public relations roles and functions
by organization. Public Relations Review, 11(4), 29-37.
Wakefield, G., & Cottone, L. P. (1987). Knowledge and skills required
by public relations employers. Public Relations Review, 13(3), 24-32.
Grants received for scholarly study/engagement
Perkins, L. (July, 2004) Environmental Education and Training Partnership
grant to attend and participate in EETAP Diversity Facilitation Workshop in
September at the Asian American Cultural Center in Austin, TX.
Perkins, L. (2001) Faculty
development grant. Shaping a sustainable future: Best practices in higher
education. Midwest regional workshop sponsored by Second Nature, Waycross
Conference Center in Morgantown, Indiana.
Perkins, L. (1999). Faculty
development grant. Inclusivity: A Critical Business Strategy for the New Millennium.
Conference at Howard University.
Cottone, L. P., & Wakefield, D. G. (1984). Role and function study of
public relations and advertising practitioners: Implications for academic
preparation. Research grant funded by Central Missouri State University.
_______________________Sample,
Funded Faculty Development Grant
Department of Speech Communication
Faculty Development Grant
4/16/01
Laura Perkins, PhD, APR
1. Description of activities
This faculty development
grant will be used to support attendance and participation in a Midwest Regional
Workshop entitled “Shaping a Sustainable Future: Best Practices in Higher
Education.” It is sponsored by Second Nature, a nonprofit organization
that helps colleges and universities expand efforts to create sustainable
practices on their campuses. The conference takes place Thursday through Sunday,
June 7-10, 2001 at the Waycross Conference Center in Morgantown, Indiana.
I would be one member of a team SIUE is sending to this conference.
Background
Sustainable development incorporates design that meets the needs of the present
without compromising the ability of future generations to meet their own needs.
The concept has received worldwide endorsement since passage of Agenda 21,
a major agreement at the Earth Summit in Rio de Janeiro in 1992. The United
States acted on this commitment via the establishment of the President’s
Council on Sustainable Development in 1993. That group, comprised of government,
education, business, environmental, civil rights and labor organizations worked
collaboratively to create a series of action plans for sustainable development
in the United States. In 1998, council member Dan Sitarz, also an adjunct
faculty member at SIUC, compiled pertinent reports of the President's Council
in the text, Sustainable America: America’s Environment, Economy and
Society in the 21st Century. Part of the commitment to sustainable development
involves higher education institutions. Nearly 300 colleges or universities
have signed the Talloires Declaration, which makes a commitment to practices
that encourage sustainable development. Part of that agreement is as follows:
We, the presidents, rectors, and vice chancellors of universities from
all regions of the world are deeply concerned about the unprecedented scale
and speed of environmental pollution and degradation, and the depletion
of natural resources.... We believe that urgent actions are needed to address
these fundamental problems and reverse the trends. Stabilization of human
population, adoption of environmentally sound industrial and agricultural
technologies, reforestation, and ecological restoration are crucial elements
in creating an equitable and sustainable future for all humankind in harmony
with nature. Universities have a major role in the education, research,
policy formation, and information exchange necessary to make these goals
possible. Thus, university leaders must initiate and support mobilization
of internal and external resources so that their institutions respond to
this urgent challenge. SIUC signed the declaration and benefits from environmental
audits that explore ways in which the university can operate more efficiently.
2. Description of benefits
This conference
brings renowned leaders in sustainable design to work in concert with members
of the higher education community. Scheduled presenters will provide information
about the current state of sustainable practice in business and educational
settings. A sampling of presenters includes:
William McDonough, internationally recognized environmental architect and
former Dean of the School of Architecture at the University of Virginia; Dianne
Dillon-Ridgley, noted international speaker on sustainable development and
member of the President’s Council on Sustainable Development; Anthony
Cortese, president of Second Nature and former Dean of Environmental Programs
at Tufts University; and Hillary Brown, recipient of the New York Chapter
of the American Institute of Architect’s Public Architect Award.
In addition, the conference
enables participants to discover current “best practices” of sustainable
design, including the development of buildings, land use policies and technologies
that strengthen the natural world and communities. Each institution brings
a team from different units on campus to discuss and explore ways to encourage
sustainable practices on college and university campuses. One component of
the conference is an assessment report that shows how campuses that have made
a commitment to sustainability are benefiting both in terms of efficiency
and economically. SIUE would benefit by sharing its best practices, including
our land use plan, and by learning about measures other institutions are taking
to encourage sustainable practices. I would benefit as a participant because
I am teaching a course in Environmental Communication which explores the ways
in which different speech communities – educators, scientists, the media,
and scholars – develop discourse about environmental issues. This conference
would provide an ideal site to discover approaches other educators take to
address the environmental issue of sustainable design. I would then be able
to share this information with Environmental Communication students.
3. Description of criteria
used to evaluate the project’s success
The project will be successful
if a) other institutions are able to develop land use policies incorporating
some of the SIUE design considerations; b) SIUE is able to incorporate sustainable
measures practiced at other institutions or by other organizations; c) SIUE
is receptive to the idea of signing the Talloires Declaration.
4. Description of the
way conference information will be shared with other faculty and members of
the SIUE community
The purpose of the conference
is to extend the conversation of sustainable practice. Members of the SIUE
team will meet after the conference to share ideas for “best practices”
with appropriate units and divisions on campus. In addition, team members
hope to encourage roundtable follow-up discussions about the concept of sustainability
and the university reaction and commitment towards those kinds of practices.
Part of those discussions will include brainstorming sessions as to various
ways units across campus can contribute to a sustainable campus.
