SwipINg Right on
March 27, Tuesday
The Essentials of Digital Analytics Interactive Workshop 1:00 - 2:00 P.M. Morris University Center Mississippi-Illinois Room
Brooke Huntley, Director of Cox Analytics, Cox Media Group, Atlanta.
Brooke is a digital native with extensive experience leading integrated advertising campaigns. She started her career in New York at Mediavest on Coca-Cola’s Local Planning team. Making thetransition into digital on the Walmart account in 2010, her team laid the foundation for their current Data Management Platform, a contributing factor to their best in class programmatic approach. She expanded her digital experience across other brands such as Visit Florida tourism with Sapient Nitro in Miami, FL. Missing the excitement of New York City, she went back to help re-launch Triscuit and Ritz Brands in 2015 with emphasis on innovation in content and e-commerce. She joined Cox Media Group in late 2015 to lead digital strategy for their high value advertising clients. With analytics and ROI at the forefront of the industry, she built the first in-house advertising analytics team, known as Cox Analytics. Now servicing over 50+ clients across 10 industry verticals.