Swiping Right on

Media Convergence

March 29, Thursday

Recent SIUE AlumsWhat We Wish We Knew Before We Graduated 2:00-3:15 P.M. Morris University Center Dogwood-Maple Room

A panel of recent Mass Communications graduates will discuss their experiences while students at SIUE and give advice to students about future career plans and tips for pursuing their first jobs. Participants include:

Schron Jackson with special guest John Hayden Using Social Media to Communicate with Stakeholders 3:30 - 4:45 P.M. Morris University Center Dogwood-Maple Room

Schron Jackson – Public Information Manager, Metropolitan Police Department, City of St. Louis, MO. She holds B.S. in Mass Communications, SIUE, and M.A. Media Communications, Webster University.

Schron Jackson is a driven and accomplished, results-oriented public relations professional and Emmy Award nominated producer with 28 years of experience within diverse media environments. Her background spans managing all facets of crisis communications, media relations, public relations, brand management, project management, social media and special events planning. Prior to joining the police department, Mrs. Jackson served as Contact 2 Coordinator at FOX 2 News. Mrs. Jackson joined the Public Information Division at the Metropolitan Police Department, City of St. Louis in July of 1999. As Public Information Manager she oversees drive and manage all internal and external communication for the police department. She is responsible for crisis communications, media relations, public relations and management of the police department’s brand. Mrs. Jackson also provides leadership and public relations guidance to the Police Chief, Senior Commanders and others who interact with the public.

John Hayden – Police Commissioner, the Metropolitan Police Department, City of St. Louis, MO, will be a special guest at the session. Colonel John W. Hayden, Jr. joined the Metropolitan Police Department – City of St. Louis on February 23, 1987. He was appointed Police Commissioner on December 28, 2017. He is St. Louis City’s 35th Chief of Police.Colonel Hayden manages the second largest police department in the State of Missouri with an authorized strength of more than 1,300 sworn officers and over 400 civilian employees. Colonel Hayden is responsible for overseeing an annual budget of $170 million, a third of the city’s budget. Colonel Hayden’s 30-year career is well balanced with 15 years of investigative experience and 15 years of administrative assignments. He served as a Commander in the North Patrol Division from 2013 through 2017. His crime strategies resulted in significant crime reduction in several neighborhoods during his tenure. Prior to 2013, he served as the Commander of the Internal Affairs Division. In that capacity, Colonel Hayden oversaw more than 1200 investigations of employee misconduct. Throughout his career he has been passionate about the pursuit of excellence in policing.

Daphne Valerius The Souls of Black Girls 5:30 - 7:30 P.M. Morris University Center Dogwood-Maple Room

A native of Rhode Island by way of Brooklyn, New York – Producer, Journalist, Speaker and Entrepreneur Daphne Valerius has journeyed into the successful pursuit of redefining the landscape of media images with an array of talent that navigates her both in front and behind the camera. Valerius’ passion for the media industry began during her undergraduate studies at St. John’s University. She went on to complete her Masters in Broadcast Journalism at Emerson College, where she received an esteemed Associated Press Award for Public Affairs and produced her award-winning documentary, The Souls of Black Girls.

The Souls of Black Girls

Among other achievements, the success of The Souls of Black Girls has garnered Valerius the support of the late Dr. Dorothy Height, the Mira Nair Award for Rising Female Filmmaker from the Harlem Int'l Film Festival and being named among the Best Black Documentary Directors of 2008. Notably, Valerius was featured as a panelist of Procter & Gamble's 2009 national "My Black is Beautiful" Tour where her documentary, The Souls of Black Girls was used as a centerpiece for discussion. At the height of the film’s unexpected success Valerius was an invited guest of First Lady Michelle Obama to the White House as a result of her work which made its first television premiere years later on ASPiRETV in association with the White House Initiative on Educational Excellence for African Americans.

All events are free and open to the public.

Southern Illinois University Edwardsville