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Reading List (Suggested Area Readings): Advertising/Marketing | Communication & Development
| Documentary Media | Gender & Media
| Mass Communication Critical Theory | Media Law | Media & Globalization | Media Literacy | Political Economy | Postmodernism | Propaganda | Qualitive Methodology | Race, Ethnicity, & Media | Reception Studies
Advertising/Marketing
Diamond, E. & Bates, S. (1992). The Spot: The Rise of Political Advertising on
Television. 3rd. ed. Cambridge, MA. MIT Press
Frank, T. (1997) The Conquest of Cool: Business culture, counterculture and the rise of
hip consumerism. Chicago: The Univ. of Chicago Press
Jhally, S. (1995). Image based culture. In G. Dines & J. M. Humez (Eds.) Gender, race
and class in media (pp. 77-87). Thousand Oaks, CA: Sage.
Tinic, S. A. (1997). United colors and untied meanings: Benetton and the
commodification of social issues. Journal of Communication, 47(3), 3-25.
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Communication & Development:
Escobar, A. (1995). Encountering development: The making and unmaking of the Third
World. Princeton: University of Princeton.
Fair, J. O. & Shan, H. (1997). Continuitities and discontinuities in communication and
development research since 1958. The Journal of International Communication,
4(2), 3-23
Hornik, R. & McAnany, E. (2001) Theories and evidence: Mass media effects and
fertility change. . Communication Theory 11(4), 454-471
Huesca, R. (2001). Conceptual contributions of new social movements to development
communication research. Communication Theory 11(4), 415-433
Nariman, H. N. (1993). Soap operas for social change: Toward a methodology for
entertainment-education television. Westport: Praeger
Rodríguez, C. & Murphy, P. D. (1997). The study of communication and culture in
Latin America: From laggards and the oppressed to resistance and hybrid cultures.
The Journal of International Communication, 4(2), 24-45
Sherry, J. L. (1997). Prosocial soap operas for Development: A review of research and
theory. The Journal of International Communication, 4(2), 75-101
Singhal, A. & Rogers, E. M. (1999) Entertainment-Education: A Communication
Strategy for Social Change. Lawrence Erlbaum Associates, Inc.
Steeves, H. L. (2001). Liberation, feminism, and development communication.
Communication Theory 11(4), 397-414
Wilkins, K. G. (1997) Gender, power and development. The Journal of International
Communication, 4(2),102-120
Wilkins, K. G. (2002) Redeveloping Communication for Social Change: Theory, Practice, and Power Lanham, MD: Rowman & Littlefield
Wilkins, K. G. & Mody, B. (2001) Reshaping development communication: Developing
communication and communication development. Communication Theory 11(4),
385-396
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Documentary Media
Barnouw, E. (1993) Documentary: A History of the Non-Fiction Film. New York:
Oxford University Press
Nichols, B. (1991). Representing Reality. Bloomington: Indiana Press
Rollwagen, J. (Ed.)(1988) Anthropological Filmmaking. London: Harwood Academic
Publishers
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Gender & Media
Brown, M. E. (1994). Soap Opera and Women's Talk: The pleasure of resistance. Thousand Oaks: Sage
Curtin, M. (1999) Feminine desire in the age of satellite television. Journal of
Communication, 49(2), 55-70.
Hermes, Joke. 1995. Reading Women's Magazines. Oxford: Polity
Radway, Janice. 1984. Reading the Romance. Chapel Hill: University of North Carolina Press
Steeves, H. L. (2001). Liberation, feminisms, and development communication.
Communication Theory 11(4), 397-414
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Mass Communication Critical Theory
Artz, L., & Ortega Murphy, B. (2000). Cultural Hegemony in the United States. Thousand
Oaks: Sage
Calhoun, C. (Ed.) (1992). Habermas and the Public Sphere. Cambridge, MA.: MIT Press
Curtin, M. (1999) Feminine desire in the age of satellite television. Journal of
Communication, 49(2), 55-70.
Dahlgen, P (1995). Television and the public sphere. Thousand Oaks: Sage.
Downing, J. D. H. (2001). Radical media. Thousand Oaks: Sage.
Gitlin, T. (2000). Prime time ideology. In H. Newcomb (Ed.), Television, the critical
view (pp. 574-594). Oxford: Oxford University Press.
Kellner, D. (1995). Media Culture: Cultural studies, identity and politics between the
modern and the postmodern. New York: Routledge
Jhally, S. (1995). Image based culture. In G. Dines & J. M. Humez (Eds.) Gender, race
and class in media (pp. 77-87). Thousand Oaks, CA: Sage.
Lewis, J. (1999). Reproducing political hegemony in the United States. Critical Studies
in Mass Communication, 16, 251-267.
Martín-Barbero, J. (1993). Communication, Culture and Hegemony. Mexico, DF: Gustavo Gili
McLeod, K. (1999). Authenticity within hip-hop and other cultures threatened with
assimilation, Journal of Communication, 49(4), 134-150.
Tauxe, C. S. (1993). The spirit of Christmas: Television and commodity hunger in a
Brazilian election. Public Culture, 5, 593-604.
Tetzlaff, D. (1991). Divide and conquer: Popular culture and social control in late
capitalism. Media, Culture and Society, 13(1), 9-33.
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Media Law
Foerstel, H. (1997). Free expression and censorship in America. Westport, CT:
Greenwood Press.
Frohnmayer, J. (1994). Out of tune: Listening to the First Amendment. Vanderbilt
University.
Labunski, R. (1997). The First Amendment at the crossroads: Free expression
and new media technology, Communication Law and Policy, 2(2), 165-212.
Meiklejohn. (1948). Free speech and its relation to self-government.
Nagel, R. (1989). Constitutional culture: The mentality and consequences of judicial
review.
Pember, D. (1999). Mass media law. The McGraw-Hill Companies, Inc.
Shiffrin, S. (1990). The First Amendment, democracy and romance.
Shiffrin, S. (1983). Liberalism radicalism, and legal scholarship. U.C.L.A.
Smolla, R.(1992). Free speech in an open society. New York: Alfred A. Knopf, Inc.
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Media & Globalization
Albarran, A. B. & Chan-Olmstead, S. M (Eds.). (1998). Global media economics.
Commercial concentration and integration of world media Mmarkets. Ames,
Iowa: Iowa State Univ. Press.
Ang, I. (1990). Culture and communication: Towards an ethnographic critique of media
consumption in the transnational media system. European Journal of
Communication 5(2-3), 239-260
Barnet, R. & Cavanagh, J. (1996). Homogenization of global culture. In J. Mander & E.
Goldsmith, The case against the global economy and for a turn toward the local
(pp.71-77). San Francisco: Sierra Club Books.
Featherstone, M. (Ed.) (1994). Global culture: Nationalism, globalization and modernity.
London & Newbury Park: Sage. [originally published in 1990 as a special issue of Theory, Culture and Society].
Fejes, F. (1984). Media imperialism: An assessment. Media, Culture & Society, 3(3) 281-289.
Galtung, J. (1971). A structural theory of imperialism, Journal of Peace Research.8(2), 81-117.
Gershon, R. A. (1997). The transnational media corporation: Global messages and free market competition. Mahwah, NJ: Lawrence Erlbaum Associates.
Griffin, M., Viswanath, K., & Schwartz, D. (1994). Gender advertising in the U.S. and
India: Exporting cultural stereotypes. Media, Culture and Society, 16, 487-507.
Herman, E. S., & McChesney, R. W. (1997). The global media . London: Cassell.
Juluri, V. (1999). Global weds local: The reception of Hum Aapke Hain Koun,
European Journal of Cultural Studies, 2, 231-248.
Kraidy, M. (1999). The global, the local, and the hybrid: A native ethnography of
glocalization. Critical Studies in Mass Communication, 16, 456-476.
Lee, C. C. (1984). Media imperialism reconsidered. Beverly Hills, CA: Sage.
Martín-Barbero, J. (1993). Latin American cultures in communication media. Journal
of Communication, 43(2), 18-30.
Mattelart, A. (1983). Transnationals and the third world. Massachusetts: Bergin & Garvey
Publishers, Inc.
McAnany, E. G., & Wilkinson, K. T. (Eds.). (1996). Mass media and free trade. Austin:
University of Texas Press.
McChesney, R. W. (1999, November 29). The new global media. The Nation, pp. 11-15.
Murphy, P. D. (1997) Contrasting perspectives: Cultural studies in Latin America and
the United States: A conversation with Néstor García Canclini. Cultural Studies,
11, 78-88.
O'Neil, Patrick H., ed. (1998) Communicating Democracy: The media and political
Transitions. Lynne Rienner Publishers: Boulder, Col.
Ó Siochrú, Sean, & Girard, B. (Eds.). (2001) Global Media Governance: A Beginner's
Guide. New York: Rowman and Littlefield
Parameswaran, R. (1999). Western romance fiction as English-language media in
postcolonial India, Journal of Communication, 49(3), 84-105.
Schiller, H. (1969). Mass communications and American empire. New York: Augustus
M. Kelley
Schiller, H. (1976). Communication and cultural domination. White Plains, NY:
International Arts & Sciences Press.
Sinclair, J., Jacka, E., & Cunningham, S. (Eds.). (1996) New patterns in global
television. Oxford: Oxford University Press.
Straubhaar, J. (1991). Beyond media imperialism: Asymmetrical interdependence and
cultural proximity, Critical Studies in Mass Communication 8(1), 29-38.
Rodríguez, C. & Murphy, P. D. (1997). The study of communication and culture in
Latin America: From laggards and the oppressed to resistance and hybrid
cultures. The Journal of International Communication, 4(2), 24-45
Sinclair, J., Jacka, E., & Cunningham, S. (Eds.). (1996) New patterns in global
television. Oxford: Oxford University Press.
Stephens, M. A. (1998). Babylon's 'Natural Mystic': The North American music
industry, the legend of Bob Marley, and the incorporation of transnationalism. Cultural Studies,12, 139-167.
Stoddard, E., & Cornwell, G. H. (1999). Cosmopolitan or mongrel? Créolité, hybridity
and 'douglarisation' in Trinidad. European Journal of Cultural Studies, 2, 331-353.
Tauxe, C. S. (1993). The spirit of Christmas: Television and commodity hunger in a
Brazilian election. Public Culture, 5, 593-604.
Tinic, S. A. (1997). United colors and untied meanings: Benetton and the
commodification of social issues. Journal of Communication, 47(3), 3-25.
Tomlinson, J. (1991). Cultural imperialism. Baltimore: Johns Hopkins University Press.
Tomlinson, J. (1999). Globalization and culture. Chicago: University of Chicago Press.
Tufte, T. (2000). Living with the rubbish queen: Telenovelas, culture and modernity in
Brazil. London: University of Luton Press.
Wilson, K. (2000) Deregulating Telecommunications: U.S. and Canadian
Telecommunications, 1840-1997. Lanham, MD: Rowman & Littlefield
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Media Literacy
Bowen, W., Considine, D., Duncan, D. (2001) ). What is media literacy? In R. Shepherd & E. Thoman (Eds.), National Film Board of Canada, Retrieved November 9, 2001, from http://www.media-awareness.ca/eng/med/bigpict.
Domine, Vanessa (1999). What is media literacy? Media literacy and media project. Retrieved November 7, 2001, http://kidsplay.org/whatismedialiter.html.
Harris, P. (2001, November). The reel deal. The Council Chronicle, The National Council of Teachers of English, Vol. II, No. 2.
Hobbs, R. (1996). The seven great debates in the media literacy movement. From opening keynote address for the 1996 National Media Literacy Conference, Los Angeles, CA. Retrieved October 15, 2001, from http://www.medialit.org.
Hobbs, R. (1998). Teach with and about film and television: Integrating media literacy concepts into management education. Journal of Management Development, Spring, 1998. Retrieved October 29, 2001, from http://www.interact.uoregon.edu/MediaLit/FA/mlhobbs/hbindex.html.
Hobbs, R. (2001). Improving reading comprehension by using media literacy activities. Voices from the middle, The National Council of Teachers of English, 44-50.
Jhally, S. & Lewis, J. (1998) The struggle over media literacy. Journal of Communication, 439-450.
Lower Stress and Launch Literacy with a Multimedia Sandbox. (2001, November). The Council Chronicle, 2, 7.
Masterman, L. (1985). Why study the media? Excerpted, with permission, from Teaching the Media, 1985. Retrieved November 9, 2001, from http://www.media-awareness.ca/admin/nav.map.
Masterman, L. (1990). Media education: Eighteen basic principles. Originally published in the Spring, 1990, issue of Strategies Quarterly. Retrieved November 9, 2001, from http://interact.uoregon.edu/medialit/fa/mlarticlefolder/eighteen.html.
Masterman, L.(1985). Teaching the media. London: Comedia.
McCannon, B. (2000). SIG Grant: Cutting Edge Program Fires Up Kids, Parents, &
Faculty for Prevention. Retrieved November 9, 2001, from http://www.nmmlp.org/research.
Meyrowitz, J. (1998). Multiple media literacies. Journal of Communication, 425-438.
Montgomery, K. C. (2001). Digital kids. The New On-Line Children's Consumer Culture. Retrieved November 9, 2001, from http://www.medialit.org.
Rosequist, C. (1995). How media literacy can make you millions. Reprinted with permission from Excalibur, New York University's Community Newspaper, Toronto, Ontario, March 15, 1995. Retrieved November 9, 2001, from http://www.media-awareness.ca/admin/navimap.
Shepherd, R. (1993). Why teach media literacy? Reprinted with permission from TEACH magazine, Quadrant Educational Media, Education Services, Toronto, Ontario, October/November, 1993. Retrieved November 9, 2001, from http://www.media-awareness.ca/admin/nav.map.
Thoman, E. (2001). Skills and strategies for media education. Center for Media Literacy, www.medialit.org. Retrieved November 9, 2001, from http://www.vti_bin/html.dll/lern_mat_1/proj_med?literatur/artikell/thoman/htm/map.
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Political Economy
Albarran, A. B. & Chan-Olmstead, S. M (Eds.). (1998). Global media economics.
Commercial concentration and integration of world media Mmarkets. Ames,
Iowa: Iowa State Univ. Press.
Boles, Derek (1994). Manufacturing Consent: Noam Chomsky and the Media. A review by Derek Boles. Reprinted, with permission, from Mediacy, the newsletter of Ontario's Association for Media Literacy, Volume 16, Number 1, Summer, 1994. Retrieved November 7, 2001, from http://www.media-awareness.ca/eng/m…support/mediacy/filmvid/chomsky.htm.
Curtin, M. (1999) Feminine desire in the age of satellite television. Journal of
Communication, 49 (2), 55-70.
Dahlgen, P (1995). Television and the public sphere. Thousand Oaks: Sage.
Downing, J. D. H. (2001) Radical media. Thousand Oaks: Sage.
Gershon, R. A. (1997). The transnational media corporation: Global messages and free market competition. Mahwah, NJ: Lawrence Erlbaum Associates.
Herman, E. S., & McChesney, R. W. (1997). The global media . London and Washington: Cassell.
Lewis, J. (1999). Reproducing political hegemony in the United States. Critical Studies in Mass Communication, 16, 251-267.
Mattelart, A. (1983). Transnationals and the Third World. Massachusetts: Bergin & Garvey Publishers, Inc.
McAnany, E. G., & Wilkinson, K. T. (Eds.). (1996). Mass media and free trade. Austin:
University of Texas Press.
McChesney, R. W. (1999, November 29). The new global media. The Nation, pp. 11-15.
Mosco, Vincent (1996) The political economy of communication London: Sage
Rifkin, J. (1998). The age of access. New York: Farrar, Straus & Giroux.
Schiller, H. (1969). Mass communications and American empire. New York: Augustus
M. Kelley
Schiller, H. (1976). Communication and cultural domination. White Plains, NY:
International Arts & Sciences Press.
Tetzlaff, D. (1991). Divide and conquer: Popular culture and social control in late
capitalism. Media, Culture and Society, 13(1), 9-33.
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Postmodernism
Harms, J. B., & Dickens. D, R. (1996). Postmodern media studies: Analysis or symptom? Critical Studies in Mass Communication 13(3), 210-227
Kellner, D. (1995) Media Culture: Cultural studies, identity and politics between the
Modern and the Postmodern. New York: Routledge
McRobbie, A. (1994). Postmodernism and popular culture. London: Routledge
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Propaganda
Ansolabehere, Stephen. Going Negative: How Political Advertisements Shrink and
Polarize the Electorate. (New York: Free Press, 1995)
Auster, Albert, and Quart, Leonard. How the War Was Remembered: Hollywood and
Vietnam. (New York: Praeger Publishers, 1988)
Braverman, Jordan. To Hasten the Homecoming: How Americans Fought World War II
Through the Media. (Lanham, MD: Madison Books, 1996)
Brode, Douglas. Crossroads to the Cinema. (Boston: Holbrook Press, 1975)
Cunningham, S. (1992). Sorting out the ethics of propaganda, Communication Studies,
43(4), 233-244.
Dick, B. F. (1985). The Star-Spangled Screen. Lexington, KY: Univ. Press of Kentucky
Dittmar, L, & Michaud, G., (Eds). From Hanoi to Hollywood: The Vietnam War in
American film. (New Brunswick, NJ: Rutgers University Press, 1990)
Edwards, V. (1938). Institute for propaganda analysis, Inc. N.Y. Institute for
Propaganda Analysis
Ellul, J. (1973) Propaganda, the formation of man’s attitudes. New York: Vintage
Books
Edelstein, A. (1997) Total Propaganda: From Mass Culture to Popular Culture.
Mahwah, NJ: Lawrence Erlbaum Associates, Inc., Publishers
Gordon, G. (1971). Persuasion: Theory and practice of manipulative communication.
(N.Y.: Hastings House, 1971)
Hellman, J. (1996). American myth and the legacy of Vietnam. New York: Columbia
Univ. Press
Hull, D. S. (1969) Film in the Third Reich. Los Angeles, Univ. of California Press
Ivie, Robert L. "The Metaphor of Force in Pro-war Discourse: The Case of 1812", in
Quarterly Journal of Speech, No. 68 (1982) 240-253.
Jowett, Garth S., and O’Donnell, Victoria. Propaganda and Persuasion, 3rd ed.
(Newberry Park, CA.: Sage Publications, 1999)
Koppes, Clayton R., and Black, Gregory D. (1987) Hollywood Goes to War: How
Politics, Profits and Propaganda Shaped World War II Movies. New York: The
Free Press
Kotler, Philip, and Roberto, Edwardo. Social Marketing: Strategies for Changing Public
Behavior. (New York: MacMillan, 1989)
Lasswell, Harold. Propaganda Techniques in World War I, (Boston, MIT Press, 1971)
Leiser, Erwin. Nazi Cinema, translated by Gertrude Mander and David Wilson. (N.Y.:
Collier Books, 1975)
Maynard, Richard A. Propaganda on Film: A Nation at War. (Rochelle Park, NJ:
Hayden Book Company, 1975)
McLure, A., & Jones, K. Hollywood at War. London: Tantivy Press
Parenti, M. (1992) Make-Believe Media: The Politics of Entertainment. New York: St.
Martin’s Press
Pratkanis, Anthony, and Aronson, Elliot. Age of Propaganda: the Everyday Use and
Abuse of Persuasion. (New York: W.H. Freeman, 1991)
Rutherford, Paul. Endless Propaganda: The Advertising of Public Goods. (Toronto,
Buffalo, London: University of Toronto Press, 2000.)
Sethi, S. Prakash. Advocacy Advertising and Large Corporations. (Lexington, MA.:
D.C. Heath, 1977)
Short, K.R.M., ed. Film and Radio Propaganda in World War II. (Knoxville, TN:
University of Tennessee Press, 1984.)
Taylor, Philip M. Munitions of the Mind: A History of Propaganda from the ancient
World to the Present Era. Manchester, U.K.: Manchester University Press, 1995
War Propaganda Journal Articles
Donald, R. (1999)"Apocalypticism and Typology in American Feature Propaganda Films
During World War II," 1999 Film & History CD-ROM Annual, a publication of the
interdisciplinary journal, Film and History. Fall, 1999.
Donald, R. (1999) "Savages, Swine and Buffoons: Hollywood’s Selected Stereotypical
Characterizations of the Japanese, Germans and Italians in Films Produced During
World War II", Images, the Journal of Film and Popular Culture,Vol. 8 February,
1999. http://www.imagesjournal.com/ Revised version to be reprinted in
Race/Gender/Media: Considering Diversity Across Audiences, Content, and
Producers, Rebecca Ann Lind, ed., A.B. Longman Books, in press for 2003 release.
Donald, R. (1997) "Awakening a sleeping giant: The Pearl Harbor attack on film," Film and
History. 27, 1-4
Donald, R. (1990) Antiwar themes in narrative war films: Soldiers’ experiences as social
comment. Studies In Popular Culture.XII, 2
Donald, R. (1990) World War II Hollywood: Patriots or profiteers?", Massachusetts Journal
of Communication, Spring, 1990.
Donald, R. (1987) Hollywood and World War II: Enlisting Feature Films as
Propaganda, Doctoral Dissertation, University of Massachusetts, Amherst.
Available through ProQuest (manuscript number 8727038) by phone at (800)
521-0600, ext. 7020 or on the web a http://wwwlib.umi.com/cresearch/about_pqdd
Gibson, J. William. "Paramilitary Fantasy Culture and the Cosmogonic Mythology of
Primeval Chaos and Order," in Vietnam Generation, Nos. 3-4, (Summer-Fall 1989) 12-32.
Ivie, Robert L. "Images of Savagery In American Justifications for War,"
Communication Monographs, No. 47 (Nov. 1980) 279.
Luconi, Gassert and Beasley. Three articles on World War II radio propaganda ("The
Voice of the Motherland: Pro-Fascist Broadcast for the Italian-American
Communities in the United States"; "This is Hans Fritzsche: A Nazi Broadcaster
and His Audience"; and "Hier 1st. 1212: Operation Annie, World War II Allied
Psychological Warfare and the Capture of the Rhineland"), all in a special section
of the Journal of Radio Studies, Vol. 8, No. 1 (Summer, 2001)
Reid, Ronald F. "New England Rhetoric and the French War, 1954-1760: A Case Study
in the Rhetoric of War," Communication Monographs, No. 43, (November, 1976)
Soderbergh, Peter A. "The Grand Illusion: Hollywood and World War II, 1930-1945,"
University of Dayton Review, 5 (1968) 113-122
Stuckey, Mary E. "Remembering the Future: Rhetorical Echoes of World War II and
Vietnam in George Bush’s Public Speech on the Gulf War," in Communication
Studies, Vol. 43, No. 4, (Winter, 1992), 246-256
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Qualitative Methodology
Berger, A. A. (1991) Media Analysis Techniques. Newbury Park: Sage
Ceglowski, D. (1997). That's a good story, but is it really research? Qualitative Inquiry,
3(2), 188-201
Fiske, J. (1998). Audiencing: Cultural practice and cultural studies. In N. K. Denzin &
Y. S. Lincoln (Eds.), The Landscape of Qualitative Research (pp. 359-378).
Thousand Oaks: Sage
Fontana, A. & Frey, J. H. (1998) Interviewing: The art of the science. In N. K. Denzin &
Y. S. Lincoln (Eds.), Collecting and Interreting Qualitative Materials (pp. 47-
78). Thousand Oaks: Sage
Press, A. (1996). Toward a qualitative methodology of audience study: Using
ethnography to study the popular culture audience. In J. Hay, L. Grossberg & E.
Wartella (Eds.), The Audience and Its Landscapes (pp.113 - 130). Boulder, Col.: Westview Press
Richarson, L. (1998). Writing: A method of inquiry. In N. K. Denzin & Y. S. Lincoln
(Eds.), Collecting and Interpreting Qualitative Materials (pp.345-371). Thousand
Oaks: Sage
Rubin, H. J., & Rubin, I. S. (1995). Qualitative Interviewing, The Art of Hearing Data.
Thousand Oaks: Sage
Seiter, E. (1990). Making distinctions in TV audience research: Case study of a troubling
interview. Cultural Studies, 4(1), 61-84.
Schrøder, K. C. (1994). Audience semiotics, interpretive communities and the
'ethnographic turn' in media research, Media, Culture & Society.16(2), 337-347
Tuhiwai Smith, L. (1999) Decolonising Methodologies: Research and Indigenous
Peoples Zed Books (distributed by St. Matrin's Press)
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Race, Ethnicity & Media
Hall, S. (1995). The whites of their eyes: Racist ideologies and the media, In G. Dines &
J. M. Humez (Eds.) Gender, race and class in media (pp. 18-22). Thousand
Oaks, CA: Sage.
hooks, b. (1990). Yearning: Race, gender, and cultural politics. Boston: South End Press
Gillespie, M. (1995). Television, Ethnicity and Cultural Change. London: Routledge
Gray, H. (2000) The Politics of Representation in Network TV. In H. Newcomb. (Ed.), Television: The Critical View (6th edition). Oxford: Oxford Univ. Press
Griffin, M., Viswanath, K., & Schwartz, D. (1994). Gender advertising in the U.S. and
India: Exporting cultural stereotypes. Media, Culture and Society, 16, 487-507.
Jhally, Sut, and Justin Lewis. 1992. Enlightened Racism. Boulder: Westview Press
McLeod, K. (1999). Authenticity within hip-hop and other cultures threatened with
assimilation, Journal of Communication, 49(4), 134-150.
Rodríguez A. (2000) Objectivity & ethnicity in the production of Noticiero Univision. In H.
Newcomb. (Ed.),Television: The Critical View (6th edition). Oxford: Oxford Univ. Press
Stoddard, E., & Cornwell, G. H. (1999). Cosmopolitan or mongrel? Créolité, hybridity
and 'douglarisation' in Trinidad. European Journal of Cultural Studies, 2, 331-353.
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Reception Studies
Ang, I. (1990). Culture and communication: Towards an ethnographic critique of media consumption in the transnational media system. European Journal of Communication 5, (2-3), 239-260
Bird, E. (19920. Travels in nowhere land: Ethnography and the 'impossible' audience. Critical Studies in Mass Communication 9(3): 250-260
Brown, M. E. (1994). Soap opera and women's talk: The pleasure of resistance. Thousand Oaks: Sage
Brunt, C. (1992). Engaging with the popular: Audiences for mass culture and what to say about them. In L. Grossberg, C. Nelson, & P. Treichler (Eds.),Cultural studies (pp. 69-80). New York: Routledge
Fiske, J. & Dawson, R. (1996). Audiencing violence: Watching homeless men watch Die Hard. In J. Hay, L. Grossberg, & E. Wartella (Eds,), The Audience and Its Landscape (pp. 297-316). Boulder: Westview Press
Gillespie, M. (1995). Television, Ethnicity and Cultural Change. London: Routledge
Hay, J, Grossberg, L., & Wartella, E. (Eds.), The Audience and Its Landscape. Boulder:
Westview Press
Hermes, J. (1995). Reading women's magazines. Oxford: Polity
Juluri, V. (1998). Globalizing audience studies. Critical Studies in Mass Communication
15(1), 85-90
Liebes, T. & Katz, E. (1990). The export of meaning: Cross cultural readings of Dallas.
New York: Oxford Univ. Press
Lull, J. (1990). Inside Family Viewing: Ethnographic research on television's audiences.
New York: Routledge
Mankekar, P. (1999) Screening Culture, Viewing Politics: An Ethnography of Television,
Womanhood and Nation in Postcolonial India. North Carolina: Duke Univ. Press
Moores, S. (19??) Interpreting Audiences: The Ethnography of Media Consumption
Morley, D. (1980). The Nationwide Audience. London: British Film Institute
Morley, D. (1986). Family Television. London: Routledge
Morley, D. (1992). Television, audiences & cultural studies. London: Routledge
Morley, D. (1992). Electronic communities and domestic rituals. In M. Skovmand & K. C.
Schrøder, (Eds.), Media Cultures, (pp. 65-83). London: Routledge
Morley, D. (1996). The geography of television: Ethnography, communications, and community.
In J. Hay, L. Grossberg, & E. Wartella, (Eds.), The Audience and Its Landscapes, (pp.
317-342). Boulder: Westview Press
Nightingale, V. (1993). What's 'ethnographic' about ethnographic audience research? In J.
Frow & M. Morris, (Eds.), Australian Cultural Studies, (pp 149-161) Urbana:
Univ. of Illinois Press
Nightingale, V. (1996) Studying audiences: The shock of the real London: Routledge
Press, A. (1991). Women watching television. Philadelphia: Univ.of Pennsylvania Press
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