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Undergraduate Program

The Department of Mass Communications is accredited by the highly selective Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Out of thousands of programs internationally that teach subjects in mass communications, only about 100 meet the high standards of ACEJMC accreditation. Our curriculum seeks to educate students to be responsive to this fast-paced, ever changing professional environment.

SIUE offers four professional career options for Mass Communications students:

Journalism

Students earning degrees in our Print and Broadcast Journalism Professional Option find career as reporters, editors, sports writers or photojournalists on weekly or daily newspapers and broadcasting stations. They also may land their first jobs with news wire services, organizational and professional newsletters, national, regional and local magazines, trade periodicals and print and broadcast online news sites.

Among the many jobs held by our department's print journalism graduates are positions on newspapers such as the St. Louis Post-Dispatch, USA Today, the Los Angeles Times, the Alton Telegraph, the Edwardsville Intelligencer, the Kansas City Star, the Belleville News-Democrat, the Fort Lauderdale News-Sun-Sentinel, and the Oakland Press (Calif). Among positions held by SIUE's electronic journalism graduates are Vice President for Hard News and Special Projects at CBS, an ESPN baseball announcer, a sports producer at KNBC-TV in Los Angeles, a general manager at WKBD-TV in San Francisco. SIUE grads literally and figuratively cover the entire St. Louis market and some have won multiple Emmys.

Media Advertising

Our graduates work for ad agencies, for the marketing departments of major corporations, for the sales departments of media organizations and in many other ancillary jobs in the marketing mix. In ad agencies, our graduates are very successful on the creative side as well as excelling as account executives, media specialists and buyers.

Among the many kinds of jobs held by our graduates are Manager of Marketing Communications for the Anheuser-Busch Companies, sales executive for AT&T in St. Louis, Vice President of Fleischman-Hillard Public Relations in St. Louis, Vice President of Martin Williams Advertising in Minneapolis, President of DM&A Advertising and Marketing in St. Louis, President of Kochan and Company Advertising in St. Louis, General Manager of WQAD-TV in Moline, IL, Vice President of Turec Advertising in St. Louis and Executive Vice President of KETC-TV-9 in St. Louis.

Television & Radio

Recent Television/ Radio graduates report that there are many more jobs "out there" than they imagined when they first enrolled at SIUE. Besides finding employment at television and radio stations, our graduates are writing and producing videos for public relations agencies and P.R. clients, working in industrial and corporate communications, serving the video needs of hospitals, schools, colleges and law offices, designing and producing interactive video and audio for world wide web sites. As well, broadcasting graduates have moved into the business of marketing and marketing audio and video equipment, and yes, many graduates still find jobs in radio, BROADCAST and cable television, news production, sales, traffic, operations, and in other departments. The new kind of broadcasting graduate our department produces is a valuable commodity throughout the MassComm job market.

Our grads include the president of one of the largest St. Louis tv/film production companies, a Hollywood screenwriter/producer, an ESPN baseball announcer, producer-directors, reporters, anchors and news managers at every television station in St. Louis, not to mention our grads in Los Angeles, New York, San Francisco and elsewhere. There's a director of production at Westwood One Radio Network, head of medical video for a major hospital and a senior digital video animator for a large post production house. Our graduates work in either the production, news, promotion, sales and management departments of every television station in St. Louis.

Corporate & Institutional Media

Corporations and Institutions have learned that they can't do without communication and they come to SIUE to find the specialists they need to communicate with their stockholders, their employees, the public -- in fact, all their "publics," as P.R. practitioners call their audiences. Working in marketing, public relations, corporate media (video, digital, multimedia, web, print, etc.) SIUE's professional communicators deliver the message and the meaning for business, industry, institutions and organizations.

Among the many positions held by our graduates are the Marketing Communications Manager for the Anheuser-Busch Companies, the Vice President of Fleishman-Hillard Public Relations in St. Louis, Head of the Media Division of the Edward Jones Corp., Public Affairs Director for KMOV-TV in St. Louis, Head of Audio/Video Communication for Missouri Baptist Hospital, vice President for Public Affairs for the National Association of Independent Insurers, Director of Community Relations for the St. Louis University Medical Center, Public Affairs Director of East Texas State University, Public Relations Director and Manager of the Alton Belle Casino, Chief of Staff for an Iowa Congressman, Manager of External Affairs for the Shell Oil Co., Senior Communications Specialist for the General Dynamics Corp. and the head of the global communications department of Coca-Cola Inc.

The Mass Communications Student Handbook

The Student Handbook has been designed to assist our majors with managing their careers here in the SIUE Mass Communications Department. However, the handbook is also a great tool for prospective students to take a look at as well. Below is a list of the information you can find in the handbook:

Mass Communications Courses

MC 201 Mass Media and Society
MC 202 Writing for the Media
MC 204 Introduction to Audio and Video Production
MC 301 Advanced Audio Production
MC 321 Feature Writing
MC 322 Copy Editing for the Media
MC 323 Digital Publishing and Design
MC 324 Advanced News Reporting
MC 325 Fundamentals of Advertising
MC 326 Advertising Copywriting and Design
MC 327 Writing and Designing for Digital Media
MC 330 Advanced Broadcast Writing
MC 332 Advanced News Production
MC 333 Advanced Video Production
MC 334 Commercial Production
MC 342 Digital Imagery
MC 389 Media Planning
MC 401 Media Law
MC 403 Cultural Studies in Media
MC 421 Advertising Campaigns
MC 422 Writing for the Corporate and Institutional Market
MC 433 Television Producing and Directing
MC 440 Visual Media Analysis
MC 441 Multimedia Use in Mass Media
MC 431 Freelance Media Production
MC 449 Media Psychology
MC 453 Transnational Media
MC 454 Documentary Media
MC 447 Photojournalism and Visual Storytelling
MC 451 Research Methods in Mass Media
MC 471 Special Topics
MC 475 Advanced Multimedia
MC 500 Mass Communications Theory
MC 501 Research Methods for Mass Communications
MC 502 Media Campaigns
MC 503 Cultural Studies in Media
MC 504 Special Topics in Mass Communications

IS 353 Representing Women’s Bodies
IS 376 Information Technology and Society
IS 303 The Great Motion Picture
PHIL 481 Media Ethics

Degree Requirements for Mass Communications Majors

All Mass Communications majors must complete a minimum of 80 semester hours in courses outside the Department of Mass Communications. Of these, no fewer than 65 semester hours must be completed in courses in the basic liberal arts and sciences. Liberal arts and sciences courses at SIUE include any course taught in the College of Arts and Sciences, the Department of Economics, and the Department of Psychology.

Introductory Core Requirements (12 hours):
MC 201, MC 202, MC 203 and MC 204
Advanced Core (9 hours):
MC 401, MC 403 and MC 481
Professional Option (15 hours)

Choose one of the following Mass Communications options:

Corporate and Institutional Media
MC 402 Media Management
MC 422 Writing Corporate & Institutional Marketing

Three of the following courses chosen in consultation with a Mass Communications Department advisor:
MC 321 Feature Writing
MC 323 Publication Layout and Design
MC 327 Designing/Writing for the World Wide Web
MC 330 Advanced Broadcast Writing
MC 342 Digital Imagery
MC 431 Corporate & Nonbroadcast Video
MC 441 Multimedia Use in Mass Media
MC 451 Research Methods in Mass Media
MC 453 Transnational Media

Media Advertising
MC 325 Fundamentals of Advertising
MC 389 Media Planning

Three of the following courses chosen in consultation with a Mass Communications Department advisor:

MC 323 Publication Layout and Design
MC 326 Advertising Copywriting & Design
MC 334 Electronic Media Advertising
MC 342 Digital Imagery
MC 421 Advertising Campaigns
MC 440 Visual Media Analysis
MC 449 Media Psychology
MC 451 Research Methods in Mass Media

Print and Electronic Journalism
MC 322 Copy Editing For The Media
MC 324 Public Affairs Reporting

Three of the following courses chosen in consultation with a Mass Communications Department advisor:
MC 321 Feature Writing
MC 323 Publication Layout and Design
MC 330 Advanced Broadcast WritIng
MC 332 Electronic Media News
MC 341 Sports Journalism
MC 342 Digital Imagery
MC 424 The Literature of Journalism
MC 447 Photojournalism

Television/Radio
MC 330 Advanced Broadcast Writing
MC 402 Media Management

Three of the following courses chosen in consultation with a Mass Communications Department advisor:
MC 301 Radio Production
MC 331 Electronic Media Performance
MC 333 Advanced Video Writing and Production
MC 334 Electronic Media Advertising
MC 423 Advanced Topics in Writing for the Media
MC 431 Corporate and Non-broadcast Video
MC 433 Advanced Video Directing and Producing
MC 440 Visual Media Analysis
MC 441 Multimedia Use in Mass Media
MC 454 Documentary Media

Mass Communications Electives (6 hours)
Minor Outside of Mass Communications (18-21 hours)
University Electives (19-22 hours)

Mass Communications Minor Requirements

The Mass Communications minor requires MC 201 and 202 and additional courses selected in consultation with a departmental minor advisor for a total of 21 hours.

Scholarships and Awards

  • Bob Hardy Scholarship in Broadcast Journalism
    Established in the memory of Bob Hardy to encourage and support worthy student pursuing a degree in Broadcast Journalism (Mass Communications, Television-Radio).
  • John Rider Graduate Achievement Award
    Recognizes a graduate student who demonstrates potential and inclination for significant contribution to the field of Mass Communications, exhibits a thorough understanding of
    mass communications theory and research and shares Dr. Rider’s enthusiasm for the study of global mass media systems and education.
  • The Jack Shaheen Media Image Award
    Recognizes an outstanding student who shares Dr. Shaheen’s interest in issues of media representation and bias.
  • The John Regnell Media Policy & Law Award
    Recognizes an outstanding student who has demonstrated Dr. Regnell's concern and understanding of legal issues of mass media.
  • The Barbara Regnell Leadership in Media Award
    Recognizes a senior for outstanding leadership and who exhibits qualities and standards held by Prof. Barbara Regnell.
  • Judy Landers Creativity in Strategic Media Award
    Recognizes an outstanding student who shares Prof. Landers’s creative approach to media advertising.
  • Dewayne Staats Award in Sports Journalism
    Recognizes a student who exhibits Staats’s passion for sports, and who demonstrates the writing, announcing and analytical skills needed to excel in the field of Sports Journalism.
  • Elmer C. Broz Award for Achievement in Journalism
    Presented annually to a graduating senior from the Department of Mass Communications, SIUE, for achievement in journalism. This award is given in memory of the late city editor of the Alton Telegraph on behalf of his efforts to groom and
    encourage young journalists.
  • John Rutherford Ott
    Recognizes a student with outstanding GPA.
  • Kamil C. Winter Achievement
    Recognizes a senior for outstanding achievement and who exhibits qualities and standards held by Professor Winter - a scholarly approach to social responsibility through the use of media.
  • Press Club of St. Louis
    To encourage academic excellence in the Department of Mass Communications. The award is open to journalism students enrolled in the Department of Mass Communications.
  • St. Louis Newspaper Guild
    Outstanding student” in journalism; award designed to encourage academic excellence. Open to all journalism students.
  • Belleville News Democrat
    To recognize achievement in print journalism.
  • St. Louis American Outstanding Student in Journalism Award
    To recognize outstanding students in the Dept. of Mass Communications who show promise in field of journalism.

student handbookDownload the Mass Comm Student Handbook