Productivity in simplest terms means getting the most out for the least put in. No challenge to a young man or woman can be greater than improving productivity - the application of knowledge and skills to provide improved goods and services to enhance the quality of life, both on and off the job.

This must be done without waste of physical and human resources while maintaining the environmental balance. To continue to satisfy the needs and desires of mankind, the rate of productivity improvement must be greater than the increases of cost.

Industrial engineers are "productivity catalysts" who must provide leadership and integrate technology. They include the human factor in finding workable, effective solutions to production problems while retaining high standards of quality.