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 Dr. Madhav
N. Segal,
Director, Master of Marketing Research (MMR) Program
Marketing research in the 21st
century is a growing, challenging, and exciting field.
Southern Illinois University Edwardsville’s innovative graduate
program in marketing research is designed to meet business’ need for
skilled marketing research professionals
for this new millennium.
Our Master of Marketing Research (MMR) program is one of the few
specialized programs in the nation that combines practical knowledge
with intensive academic training resulting in excellent employment
(with a near 100% placement record) and career opportunities in
marketing research with leading research agencies and corporations.
The program is designed to prepare students for employment as
marketing research professionals
for today’s competitive global marketplace. The MMR program also has
an active Advisory Board comprised of marketing research industry
leaders from several leading research agencies and Fortune 500
client organizations.
SIUE's MMR program is
a rigorous, high-quality, and business practice driven program that
is housed in the School of Business which is AACSB (The Association
to Advance Collegiate Schools of Business) accredited. Admission is
very selective and highly competitive. The program provides an ideal
blend of theoretical and analytical coursework integrated with
marketing research projects and corporate-sponsored graduate
internships for qualified MMR students. While providing relevant
professional marketing research experience, these internships offer
a stipend of about $950/month along with a complete tuition waiver.
Several leading research agencies and corporations (e.g., Maritz
Research, Forward Research Inc., Doane Marketing Research,
Anheuser-Busch, Nestle Purina, Edward Jones) sponsor and support the
MMR program and its related internships.
We welcome your interest in our program and look forward to your
comments and questions.
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