National Advertising A $6.45 per column inch rate (net) is offered to our recognized national advertising agencies. Color Color is available upon request. Spot color is $75, two (2) spot colors are $150 and full process color is $300. Additional charges for color separations will be assessed when applicable. Please check with your Advertising Representative one week prior to publication date to ensure color availability. Preprinted Insert Rates All inserts must fit inside an 11" by 16" tabloid newspaper. Any inserts requiring folding or special handling will be subject to additional charges. Minimum insert size will be 3" by 5". Maximum number of pages is eight (8). The rate is $50 per thousand with a maximum of 3500. Reservations and inserts need to be received no later than one (1) week prior to insertion date. Inserts need to be delivered to: The Edwardsville Intelligencer 107 E. 2nd St. Edwardsville IL, 62025 Attn: Alestle Inserts (618) 656-4700

Advertising Rates National Rate Local/Open Rate Internal Rate $6.45 $6.30 $4.00 All rates are net and based on a per column-inch basis. National Frequency Discounts Issues 15 30 45 60 Rate $6.20 $5.94 $5.68 $5.49

Frequency Specials:

Full Semester:
$5.30 per column inch

Half Semester:
Tuesdays-$5.80 per column inch
Thursdays-$5.90 per column inch

10 Ad Special:
Tuesdays only-$6 per column inch

First Time Advertisers' Special
$5,80 per column inch for Half Semester's placement(Tuesday or Thursday)
Includes FREE sopt color in Back to Survival Guide

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Prepayment is Rewarding
A five (5) percent discount is given to individuals who prepay their contract amount prior to insertion.

Camera Ready Discount
Camera ready ads are most appreciated. We reward local advertisers for providing camera ready copy by noon prior to publication with a 10% discount, provided the advertisement adheres to the exact mechanical specifications of the newspaper.

Non-Profit Rate
501 C(3) organizations qualify for a (non-commissionable) non-profit rate equivalent to our 60 issue insertion rate. Non-profit status documentation is required for verification purposes.

The price of classified advertising is determined by the number of words per ad and the number of times each ad is run, with a minimum of two lines. For pricing purposes each line consists of five (5) words. All classified advertising must be paid in advance. The Alestle does not assume responsibility for more than one day's incorrect insertion. Advertisers are responsible for checking their advertisements for errors.

Number of Runs 1 or 2 3 or 4 5 to 19 20 or more Rate Per Line $1.00 $ .95 $ .90 $ .85

Cancellations
All cancellations must be received in writing before the regular advertising insertion deadline. The advertiser is responsible for payment of ads that are not canceled before the deadline.

Short Rate
The Alestle reserves the right to short rate any advertiser who cancels his/her contract without fulfilling it completely. Upon customer cancellation of contract, a short rate charge will be assessed and billed This charge is equivalent to an earned rate (based on the number of insertions completed less the contracted insertion rate) multiplied by the actual number of column inches run.